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Liz Kistner

Enrollment Marketing Solutions is a college marketing firm founded by Liz Kistner.

Enrollment Marketing Solutions designs and employs customized, targeted mail marketing campaigns for higher education, including continuing education and online learning. From devising strategic marketing plans to organizing enrollment management activities, EMS implements college marketing in line with your objectives.

Liz Kistner has skillfully guided institutional clients including post-secondary, higher education, continuing education, professional development/studies, seminars, executive education, certificate programs, distance education, and career and technical schools. She designs and implements college marketing campaigns focused on improving enrollment, and tailored to meet client specific objectives. Because each educational entity possesses unique objectives and consumer bases, she tailors the marketing process through strategic analysis and guidance from the beginning to the end of the campaign. From the analytical back end work to the evaluation of the results, clients have come to trust her understanding of what it takes to get the job done in a timely manner. As a testament to her incisive analysis and implementation of the right solution for the challenge at hand, her programs have resulted in delivering driven responses through high quality leads.

Understanding the need for a variety of services in the multi-tiered college marketing process, Liz has developed strong alliances with companies whose services complement the marketing campaigns. She designs, creates, and implements customized, targeted  marketing strategies for clients including e-mail marketing campaigns for higher education, including continuing education and online learning, customized postal recommendations, predictive modeling, marketing research, personalized URL’s and product branding. In partnership with knowledgeable professionals from diverse disciplines, she is able to go beyond list brokering and to connect her clients with trusted vendors to complete the marketing process.

EMS' complete enrollment solutions promote increased student retention and enrollment by means of targeted online and direct mail marketing campaigns and creative services such as view books, brochures and print production.

Developing long-term client relationships and delivering customer service takes precedence. Liz strives to make Enrollment Marketing Solutions, Inc., the preeminent college mail marketing service for educational institutions. She is passionate about her clients’ goals and her work ethic demonstrates that an enrollment campaign is a top priority. Repeat business is the cornerstone of the ongoing success of Enrollment Marketing Solutions, Inc.  Her mission statement matches her track record:
"Driven Results, Through Service, Solutions and Understanding the Markets We Serve."

Liz Kistner holds an MBA from Keller Graduate School of Management of DeVry University, with an emphasis in finance and marketing. She is the founder and President of Enrollment Marketing Solutions, Inc., which specializes in direct mail marketing strategies for academic institutions desiring to increase student enrollment. With more than twenty years of direct mail marketing experience exclusive to academic institutions, she is a rare specialist with an experiential and comprehensive approach to assisting clients' enrollment goals. Her thorough understanding of the academic market is key to her diverse client base of academic institutions.

"Driven Results, Through Service, Solutions and Understanding the Markets We Serve."

 

 

 

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January, 2010:  "Five Steps to Building Your University Brand"

"What is branding?  According to Al Ries, author of "The 22 Immutable Laws of Branding", a branding program should be designed to differentiate your product from all the other cattle on the range, "even if all the other cattle on the range look pretty much alike."  In this crowded, competitive world if you're not a brand you're just a commodity.  How are you currently seeking to distinguish your school from the competition and creating a lasting impression in your prospect's mind?


Here are five steps to successfully branding your school:

   1. Create one unified message based on what makes your school different, who you are, and what you do ..."

Read this entire article

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